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| Brand You
| | Bethany Williams
| Create a Personal Brand for YOU that sells your skills to a market wrought with competition and an ever decreasing number of available jobs. Get a job when others are not.
Big companies understand the importance and value of a brand. They develop it, focus on it, pour resources into the marketing and advertising of it, and they reap the benefits of a well developed and advertised brand. Think about Nike, General Electric, Quaker, Sony, and Apple just to name a few. What would it take for you to thrive- not just survive the changing times?
The world is evolving. Understanding the importance of building a personal brand is a vital step to not only surviving (layoffs, cutbacks, reductions in force, restructures, buy outs, bosses that don’t like you) but thriving (promotions, new opportunities, pay raises, new responsibilities, and a job you love).
In the pages of this book, you will get a boost at creating your own personal brand. You will be inspired and motivated with suggestions and ideas that will move you in a positive forward motion.
This book will give what you need to create a list of ‘To Dos’ that when done in easy steps will walk you towards increased profitability and success.
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